Now or Never –
Good design keeps only what is necessary.

When this young retail store prepared to move up to a larger metropolitan area and a visible corner retail location, they needed a refresh of their graphic identity to build momentum on social media and in-store. One of the hardest challenges in branding design is to evolve an existing identity – to inject new energy without losing what is already working. The improved visual identity was made more impactful and cost-effective with one-color letterpress printed cards, shopping bags, and shelf talkers.

Independent multi-brand retail.

Branding, identity, print collateral, packaging,
website, interior & exterior signage.