Studio Rick Joy –
Uncomplicated design for complex architecture.

Often a firm maintains a placeholder website until it is confident what it wants to say to the world. For this group of architects the challenge was to put into words and images the complex design process and ethereal and tactile qualities of the buildings, and demonstrate that what had been relegated to regional relevance had a global message. A comprehensive discovery process revealed each architect’s mission, philosophy, and aspirations. The resulting strategy brief reflected agreement on tone, emotion, and space and supported a name change to reflect the goal of being a cooperative studio.

Anything worthwhile is challenging.

Discovery research, market research,
strategic plan, naming, branding,
visual identity system, logotype design,
print collateral, photography, videography,
website design & development,
copywriting.